Horizon Health Network  – Branding Campaign for New Interim CEO

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Overview

Horizon Health required a unified brand campaign to support the appointment of its new interim CEO during a time of significant system-wide strain and public concern. The goal was to reinforce internal stability and rebuild public trust across the province.

Approach

I developed clear, reassuring visuals and messaging frameworks that communicated leadership, stability, and commitment. The campaign balanced compassionate tone with organizational professionalism, ensuring alignment across all public-facing materials.

Outcome

The resulting system provided Horizon with a cohesive communication approach that strengthened confidence both internally and externally during a critical transitional period.