New Brunswick Sportfishing Association – Brand Identity

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Overview

The New Brunswick Sportfishing Association sought an updated brand mark that reflected its status as the province’s leading competitive angling organization. The goal was to modernize its visual presence and strengthen recognition across events, partnerships, and provincial outreach.

Approach

I refined the NBSFA brand mark to create a cleaner, more versatile identity that performs across digital platforms, tournament signage, apparel, and sponsorship materials. The redesign focused on clarity, professionalism, and strong visual symbolism tied to competitive angling. The updated mark was supported with consistent colour, typography, and application guidelines to help elevate the league’s overall presentation.

Outcome

The refreshed brand mark gave the NBSFA a more polished and authoritative visual presence, reinforcing its position as the top angling association in New Brunswick. The organization now has a cohesive, credible identity that stands out at major events and supports continued growth among anglers, sponsors, and the broader community.